This time of year, all we crave is festive glamour. Throughout the cheery and joyful holiday season, we’ve become extremely reliant on the advertising campaigns of every major fashion brand (as well as the covers of our fave fashion glossies) in bestowing upon us all our holiday inspo requirements. Give it up to Giorgio Armani who receives the memo loud and clear – again.
Subsequent to last year’s glitzy and über-glamorous campaign starring Valentino Sampaio, Giorgio Armani’s offering for 2023’s holiday season is simply just as dazzling and divine. The Italian designer selects Beauise Ferwerda as the face and embodiment of his latest advertising campaign, ending the year for his namesake fashion empire on a creative high. Via the lens of photographer Elizaveta Porodina, the Dutch beauty who made her runway debut during the Fall 2022 season (for Alaïa), is joined by male models Xavier Serrano and Diogo Gomes throughout the series of campaign images which are guaranteed to get you in the festive holiday spirit.
Members of our forums were left in awe upon checking out the campaign. “The photographs look festive and are beautiful but not in a literal way. I am a fan! The side shot of Beauise is my favorite from the set,” admired MModa.
“The more I see this campaign, the more I fall completely in love with it – it’s divine. I’ve come to expect nothing less from Giorgio Armani in all honesty but with the total lack of festive glamour (thus far) in 2023, makes me appreciate the outcome of this tremendously. Festive but in the most fashion-forward way possible. Each of the images would make flawless magazine covers,” raved vogue28.
See more from Giorgio Armani’s exquisite Holiday 2023 advertising campaign and share your very own thoughts with us over on theFashionSpot forums, here.
