Selena Gomez has become a force to reckon with in the fashion industry thanks to her Puma collabs and role as brand ambassador for Coach. But it seems the singer wants to expand her horizons by joining fellow pop stars Lady Gaga and Rihanna by creating her own beauty line.
Selena’s production company, July Moon Productions, filed to trademark “Selena Gomez” at the United States Patent and Trademark Office on July 11, 2019, according to WWD. The trademark would cover a range of products, including fragrances, moisturizers, cosmetics, hair care products, etc. Basically, anything and everything having to do with beauty.
*Update: Selena just revealed that Rare Beauty will launch at Sephora this summer.
