It’s official: David Sims is a firm fave of Sabato De Sarno. From the get-go, Gucci’s newly-instated creative director has insisted the brand’s studio-designed Fall 2023 collection be documented by Sims (showcased by model Vittoria Ceretti in the campaign) and called upon the celebrated British photographer for the Italian fashion house’s buzz-worthy jewelry campaign starring comeback queen Daria Werbowy.

De Sarno summons Sims once again with the unveiling of the Italian designer’s first official mainline advertising campaign for the Spring 2024 season, ushering in a whole new look for the brand first established in 1921. Wiping the slate clean for a new creative vision, a selection of models assemble within Sims’ photographic studio against a clean white backdrop. Complete with styling from Alastair McKimm, the fresh faces include Fadia Ghaab, Ana Rossolovich, Jiahui Zhang, Nyajuok Gatdet and Violet Hume.

Read below the reactions of theFashionSpot’s forum members:

“It’s a lifeless campaign from the backdrop to the group chemistry of the models. Super disappointing after such a promising start with the Daria Werbowy campaign,” said GERGIN.

“It’s clearly an attempt to reference the Fall 2004 Gucci ad but fails miserably to deliver anything,” voiced an underwhelmed grimm.

Also unimpressed was forum member tatouejeremie, adding: “A logo hoodie in a campaign in 2024? Must be a dire situation at Gucci!”

“The models have no energy, the clothes are bland, the setting is non existent and the photography is lazy,” complained GivenchyAddict.

In complete agreement was Marc10: “This collection desperately needed a strong, dynamic campaign with a star model to help elevate the clothes and create some sort of fantasy and desire. A white backdrop with bland new faces was literally the worst way to go. Terrible.”

Lookatme described the outcome as “abysmal” but do you agree?

See more from Gucci’s Spring 2024 advertising campaign and join the conversation, here.

The post A Handful of Fresh Faces Pose for David Sims in Sabato De Sarno’s Spring 2024 Gucci Campaign appeared first on theFashionSpot.

Sabato de Sarno is yet to unveil his debut Gucci collection, but we’re already kinda OBSESSED with his take on the storied Italian fashion house. Last month, the designer who replaced Alessandro Michele as Gucci’s creative director back in January, gave us a glimpse at his vision for the brand by allowing us (and his 96.6k Instagram followers) a sneak peek at Gucci’s upcoming high jewelry campaign which features none other than modeling legend and fashion icon Daria Werbowy.

Marking her first fashion gig since 2016, the Canadian-Ukranian beauty who was born in Poland, stages a major comeback as the first face and embodiment of Sabato de Sarno’s Gucci with the unveiling of the campaign and the official images are FINALLY here for us to fawn over. Captured on location at Los Angeles’ Chateau Marmont, Daria can be found throughout the sun-drenched images roaming the grounds of the historic hotel, posing poolside and captured by David Sims. Styled by Alastair McKimm, the firm forum favorite dons pieces from Gucci’s Marina Chain collection which boasts anchor-chain detailing.

Here’s to hoping we get to see even more of Daria Werbowy as the face of Gucci in the coming weeks and months. Await more from the campaign and join the conversation over on theFashionSpot forums, here.

The post See More of Daria Werbowy’s Comeback via Gucci’s Marina Chain Jewelry Campaign appeared first on theFashionSpot.

We have been wishing, hoping and waiting for this mega fashion event to come to fruition, in what feels like forever – and ever! Finally, the long-awaited comeback of modeling royalty Daria Werbowy is here.
News of Daria’s comeback first came to light back in June, when rumors began to swirl online that the Canadian-Ukrainian beauty would stage a comeback along with the unveiling of Phoebe Philo’s (also highly-anticipated) eponymous label in September 2023. Yet to everyone’s complete surprise, the resurgence of the 39-year-old firm FIRM favorite of theFashionSpot forums has been bestowed upon us even earlier than expected. Knocking us for six, Gucci’s newly-appointed creative director Sabato de Sarno tapped Daria as the face of his first advertising campaign for the storied Italian fashion house.

No stranger to Gucci, Daria has previously fronted the brand’s Mario Testino-lensed advertising campaign for Fall 2004 which marked Tom Ford’s last as creative director. Fast forward to 2023 and we encounter Daria posing poolside at Los Angeles’ historic Chateau Marmont, wearing nothing but a pair of black GG logo bikini briefs and gold statement earrings from the latest High Jewelry collection. The campaign was photographed by David Sims (who captured Daria’s last Vogue Paris cover), complete with styling from Alastair McKimm.
To say the wait was worth it, would be a tremendous understatement. Await more from the campaign and join the conversation, here.

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