As creative director of Louis Vuitton, Nicolas Ghesquière has called upon a whole rooster of talent to photograph his advertising campaigns for the storied French fashion house. The French-Belgian designer’s selections have included everyone from Bruce Weber to Ethan James Green and Steven Meisel to David Sims. Jamie Hawkesworth is the latest photographer endorsed by Ghesquière, with the unveiling of Louis Vuitton’s Cruise 2024 advertising campaign. Echoing the setting of the show, the campaign’s backdrop is that of Lake Maggiore in Italy, with Ghesquière’s cast (including Chu Wong, Mica Argañaraz, Valentina Castro, Ida Heiner and Emma Laird) captured by Hawkesoworth during golden hour, on the island of Isola Bella.
Members of our forums were left in awe. “Maybe my favorite Vuitton campaign since Fall 2021. Jamie Hawkesoworth is perfect for Nicolas’s work,” admired Lola701.
“I love this so much, the warmth, everything. It’s actually made me quite emotional, instantly took me back to holidays with my mother at Lake Como,” shared forum member upNorth.
“Some wonderful images here,” fruitbasedsnack chimed in.
Sharing the same level of enthusiasm toward the campaign was vogue28, voicing: “Admittedly I am no fan of Jamie Hawkesworth but this is one gorgeous campaign, and far outshines Louis Vuitton’s mainline campaign for Fall 2023. The colors are gorgeous, as is the lighting and the Lake Como setting is utterly magical.”
“Wonderful campaign. Very beautiful and warm images!” enthused thiago.
See more of Louis Vuitton’s Cruise 2024 campaign offering and share your own thoughts, here.
